At Hays, we are partnering with a leading company in the healthcare sector, and we are currently looking for a Omnichannel Automation Specialist to join their multinational project.
What would your responsibilities be
* Use business data analysis to guide campaign design, define segmentation strategies, establish personalization criteria, and ensure that campaign KPIs are aligned with the organization’s overall goals.
* Analyze campaign results to extract actionable insights that support better decision-making and inform the planning of future initiatives.
* Gather, analyze, and document the requirements of each campaign provided by the market teams.
* Translate business rules into data specifications, collaborating in the development of the SQL logic required.
What are the requirements
* A relevant degree in Business or Marketing.
* At least 3 years of experience working with SQL is essential — knowledge of AWS querying tools is a plus.
* 2–3 years of proven experience in campaign automation.
* Proficiency with marketing automation tools such as Zaidyn Orchestration Centre, Salesforce Marketing Cloud, Unica, CDP, or other NBA (Next Best Action)–related platforms.
* A plus: experience with data visualization tools such as Power BI or Tableau.
What do we offer
* Permanent contract with Hays to provide services to the client.
* Hybrid model: 1 day per month onsite in Barcelona, the rest remote.
* Flexible working hours.