We are Kaizen Gaming, the team powering Betano and one of the biggest GameTech companies in the world, operating in 20 markets. We leverage cutting‑edge technology to provide the best experience to our millions of customers.
We are a diverse team of more than 2,700 Kaizeners from over 40 nationalities across three continents. #oneTeam and certified Great Place to Work. There’s no average day here – we’re ready to press play on potential.
Role Overview
The CRM Gaming Specialist will play a key role in driving localized product excellence by ensuring continuous alignment between HQ product roadmaps and local market needs.
Responsibilities
* Own and manage homepage planning in alignment with local CRM and commercial priorities.
* Collect and synthesize customer experience (CX) feedback, turning insights into actionable product or process improvements.
* Conduct competitive monitoring to benchmark features, promotions, and CRM tactics, sharing insights with the wider team.
* Track and analyze performance data, identifying opportunities for optimization and highlighting issues early.
* Collaborate closely with HQ Product teams, following up on product requests, roadmap items, and localization needs.
* Ensure alignment with CRM & Marketing to deliver cohesive and timely campaigns and product support.
* Perform regular local product audits (PRD auditing) to ensure feature configurations, offers, and UX align with strategic goals.
Qualifications
* Relevant experience in CRM, Product Operations, or a similar role within a tech, e‑commerce, or gaming/betting company.
* Advanced knowledge of English.
* Strong analytical mindset and confidence working with performance data and KPIs.
* Excellent organizational and planning skills, with proven experience in campaign/calendar management.
* Ability to coordinate with teams across different time zones and functions and communicate clearly and concisely across product and business teams.
* Understanding of customer journeys and lifecycle marketing principles.
* Ability to define a set of requirements that pinpoint business challenges.
* Eager to work in a fast‑paced product environment, constantly striving to enhance our product offering and user experience.
Benefits
* Hybrid way of working.
* A buddy will support you with your onboarding.
* Competitive pay and bonus scheme.
* Private health insurance for you and your family.
* Monthly meal allowance.
* Commuting allowance.
* Multi‑sport card.
* Developmental 360° feedback framework.
* Unlimited access to Udemy & continuous training.
* Family support.
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation, or age.
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