Who We Are; What We Do; Where We’re GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity. If you think you would be the right person to join our team working towards this goal, we would love to hear from you! Role OverviewThe Marketing Manager, Public Sector leads integrated demand generation programs that drive sales pipeline, accelerate sales cycles, and expand cross‑sell opportunities across federal, state, local, and international government markets. This role partners closely with Sales, Product Marketing, and the broader Demand Generation team to advance our presence in the public sector with a focus on driving account growth through our media and mobile suite of products.
What You’ll Do
1. Develop and execute targeted demand generation campaigns that generate net‑new pipeline and drive cross‑sell expansion opportunities within public sector accounts;
2. Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel campaigns to life, including account-based marketing programs, email, digital experiences, events, content and webinar calendar;
3. Own day‑to‑day campaign orchestration across workstreams, ensuring timelines, deliverables, and dependencies are tracked and executed on schedule;
4. Manage the public sector association program including sponsorship planning and working cross-functionally on high-impact deliverables for key events, promotional calendar and content syndication;
5. Oversee new product introductions for public sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans;
6. Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities;
7. Identify content gaps and collaborate with stakeholders to build public‑sector‑specific messaging and assets;
8. Track, report, and optimize campaign performance, pipeline influence, and ROI. Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes;
9. Manage the Public Sector marketing budget, track spending, and oversee invoice processing;
10. Stay current on public sector trends, procurement cycles, technology modernization initiatives, and agency missions;
11. Manage external marketing vendors as required.
What We’re Looking For
12. 5+ years of experience in marketing program management, channel marketing, B2B marketing;
13. Experience with managing external vendors/agencies;
14. Experience in managing complicated and time sensitive projects;
15. Interest and desire to learn and adapt to new technologies;
16. Ability to creatively problem solve;
17. Self-starter and driven to succeed;
18. Strong communication and presentation skills;
19. Analytical with strong attention to detail;
20. Please note: Occasional travel (incl. out of country travel) may be required.
Nice to Have Skills
21. Familiarity with tools a plus: Salesforce, Pardot, ON24, Demandbase, Gainsight, Drift, and SalesLoft.
Compensation & Benefits The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component ( most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).$85,000 - $115,000 (CDN) a yearSalary range (min - max) Position Type: New PositionMagnet is proud to offer benefits such as: - Generous time off policies - Competitive compensation - Volunteer opportunities - Reward and recognition programs - Employee committees & resource groups - Healthcare and retirement benefits Indicators of Success We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success