At BioWorks, we believe biological solutions are the future of agriculture. Traditionally, BioFirst Group has been a pioneer in natural pollination since 1987, with bumblebee production as its foundation. In order to give dedicated and tailored focus to this category with high sales potential on high-value crops, the BioWorks division was created early 2024.
We are seeking a dynamic Marketing Manager to join the BioWorks Europe team. In this role, you will drive commercial success through the development of value propositions, business cases, pricing strategies, the positioning, and go-to-market plans linked to the products in our portfolio.
You will work cross-functionally with Sales, Product Development, Technical Services, and Finance to deliver data-driven marketing that supports growth in key territories with primary focus on Europe, North Africa and the Middle East.
Collaborate with cross-functional teams including sales, product development, technical and customer service to ensure alignment and consistency in messaging.
Conduct market research to understand customer needs, preferences, and competitive landscape.
Product pricing analysis
Monitor market trends and competitor pricing to make data-driven recommendations.
Develop and manage go-to-market strategies, including promotional plans, sales materials, and training programs.
Coordinate with internal teams to ensure timely and efficient product rollouts.
Business development
Exploring the new product potential, successful planning for positioning including packing, pricing, schemes etc.
5+ years’ experience in marketing, product management, or business development, preferably in biologicals, crop protection, or agri-inputs market.
~ Master’s degree in Marketing, Business Administration or a related field; Strong analytical and project management skills
~ Proactive, results-driven, and comfortable navigating a fast-paced, international environment.
~ Our collective efforts ensure double-digit annual growth, and we continuously focus on sustainability and social responsibility initiatives.
A close-knit team of colleagues, each with their own area of expertise, ensures a good atmosphere and a winner's mentality.
Opportunities for personal growth and international exposure.