Marketing Strategist Opportunity
We are seeking a skilled Marketing Strategist to join our team. This is a unique chance to develop and execute inbound marketing strategies, focusing on lead generation, content creation, SEO, social media, email marketing, and paid advertising campaigns.
* Inbound Marketing Strategy Development: Create comprehensive inbound marketing plans with a primary focus on lead generation. Implement content marketing, SEO, social media, email marketing, and paid advertising campaigns to drive targeted traffic and generate high-quality leads.
* Lead Generation & Nurturing: Develop high-impact lead generation campaigns, including lead magnets, forms, and landing pages optimized for conversions. Create lead nurturing workflows to efficiently move prospects through the sales funnel.
* Content Creation: Produce engaging and targeted content (blog posts, white papers, case studies, webinars, infographics, videos) tailored to the specific needs and interests of our target audience in the Chemical, Manufacturing, and F&B sectors.
* SEO Optimization: Optimize website content and landing pages for search engines to improve organic visibility and drive targeted traffic, focusing on keywords related to lead generation.
* Social Media Management: Manage and grow our social media presence, engage with followers, and run targeted advertising campaigns focused on lead generation.
* Email Marketing: Create and execute email marketing campaigns to nurture leads, promote content, and drive conversions, emphasizing lead nurturing and qualification.
* Paid Advertising: Manage paid advertising campaigns on platforms like Google Ads and LinkedIn to drive targeted traffic and generate high-quality leads.
* Analytics & Reporting: Track and analyze key marketing metrics (website traffic, leads, conversions, ROI) and provide regular reports on campaign performance, focusing on lead generation metrics. Identify areas for improvement and optimization.
* Market Research: Conduct market research to identify trends, competitor activities, and opportunities for lead generation growth within the Chemical, Manufacturing, and F&B industries.
* Collaboration: Collaborate closely with sales, product, and engineering teams to align marketing efforts with overall business goals, particularly lead generation targets. Partner with Account Executives to ensure a seamless flow of qualified leads and maximize conversion rates.
About You
* Requirements
* Proven track record of success in inbound marketing and lead generation, preferably in the B2B SaaS space.
* Strong understanding of inbound marketing methodologies and best practices.
* Excellent content creation and copywriting skills.
* Proficiency in SEO, social media marketing, email marketing, and paid advertising.
* Experience with marketing automation tools and CRM software (e.g., HubSpot).
* Data-driven mindset with strong analytical skills.
* Excellent communication, presentation, and interpersonal skills.
* Fluency in English.
* Additional Assets
* Experience marketing to the Chemical, Manufacturing, and F&B industries.
* Knowledge of access management, identity verification, or cybersecurity.
* Familiarity with Google Analytics and other marketing analytics platforms.
* Experience with A/B testing and conversion optimization.
* Experience working in a startup environment.
* Fluency in Dutch or French is a plus.
What We Offer
We prioritize employee well-being and maintain a productive work environment. Our dynamic and inclusive workplace fosters innovation, collaboration, and personal growth. Enjoy team activities while fulfilling an interesting and challenging role. One of the benefits in a start-up is experiencing the impact of your work within the company and growing with it.
We offer a competitive salary package with flexible benefits designed to adapt to evolving employee needs. These benefits include meal vouchers, health insurance, a laptop, flexible working hours, remote work options, and more.
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