About Goodyear
We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.
Why This Role Matters:
The Commercial Marketing Lead will help local Truck and OTR replacement and Fleet Mobility sales teams reach their lead acquisition, customer retention, volume, and profitability objectives.
What You'll Do
1. Localization of relevant Marketing collaterals, digital content (website, blog, social media…) and execution of their distribution through the relevant channels and to the relevant target groups
2. Support execution in his/her geography of responsibility of centrally-driven Marketing campaigns, programs or events. Ensure utilization of central tools and systems whenever applicable
3. Support proper execution of locally-driven activities such as seasonal sales campaigns, local events, local content creation and distribution, hand in hand with relevant local Goodyear stakeholders
4. Understand local market needs and requirements working closely with sales departments, and being from time to time in direct contact with dealers and fleets. Ensure all Marketing actions are in line with internal and external expectations
5. Follow-up on leads generated by digital means or traditional events from generation of the leads to follow-up by appropriate sales representatives. Measure the ROI of Marketing campaigns and events reconciling cost and business generated. Report campaign/events results
6. Ensure local Legal compliance of all centrally or locally driven Marketing activities and communications
What You'll Bring
7. Bachelors or Masters degree in Marketing.
8. 4+ years’ experience in Marketing functions
9. Good Project Management skills.
10. Capability to well understand customers and internal team’s needs.
11. B2B marketing practice and tools knowledge including digital.
12. Fluency in English and Dutch is required.
What Will Set You Apart
13. Product and industry (automotive, transportation, logistics, leasing) knowledge
14. Sales experience
We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.
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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to .
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.