Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.
As our Content Marketeer, you turn complex energy and tech topics into clear, engaging stories that support Smappee’s commercial growth. You build and execute a structured content strategy across channels, collaborate closely with internal experts, and ensure consistent communication that strengthens our global brand presence.
Responsibilities
* Develop and execute Smappee’s content strategy across markets and customer segments.
* Build and maintain a structured content plan and editorial calendar.
* Create compelling and accurate content for blogs, newsletters, product pages and to a lesser extent for social media.
* Translate complex technical topics—such as energy monitoring, EV charging, and automation into accessible language.
* Coordinate creative assets, translations, and localization with internal and external partners.
* Monitor content performance, track SEO and engagement metrics, and optimize based on insights.
* Collaborate with stakeholders across product, sales, R&D, and marketing to gather input and deliver publishable content.
Requirements
* Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or equivalent experience.
* Minimum 5 years of experience in content marketing, ideally in technical or complex industries.
* Strong writing and editing skills, with a clear strength in long-form content such as blogs, articles, and in-depth storytelling.
* Ability to explain technical concepts clearly and accurately.
* Experience with SEO, keyword research, and content performance analytics.
* Experience working with customer journeys and identifying content gaps.
* Fluent in English (Dutch or French are strong assets).
* Experience with Craft CMS, HubSpot, or AI/LLM tools is a plus.
* Curious, proactive, hands-on, and a collaborative team player.
Benefits
At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly?
* An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
* Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
* A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
* Remuneration according to experience, completed with extra-legal benefits such as meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days and optional bicycle leasing.
* A job where you can truly contribute to a better planet.