Eu brand manager portfolio

EU Brand Manager Portfolio - Dry food & treats

Belgium, Kortrijk


Our mission 🚀

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 10 years later, our pack has over 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE


What type of breed are we looking for? 🐕

Our pack is growing, innovation is buzzing, and our furry fans are hungry for more. We’re looking for two European Brand Managers to manage our Dry Food & Treats portfolio — one focused on Cats and one on Dogs.

Team Dog or Team Cat? Choose wisely, your portfolio (and our furry fans) depend on it.

In this role, you’ll own a core part of our European portfolio and help shape the future of our brand. From spotting growth opportunities in our existing range to building exciting new products from scratch, you’ll be there from first idea to launch day (and beyond).

You’ll work closely with teams across Europe and act as the driving force behind innovation projects, making sure everything we launch is both meaningful for pet parents and commercially strong. Depending on the role, you’ll report to the EU Brand Category Manager Cat or Dog.


What is in your bowl? 🍵

A big scoop of ownership, creativity, and strategic impact. You’ll get to:

* Manage A–Z innovation projects, from early ideation to post-launch performance tracking.
* Turn consumer insights and category trends into exciting product concepts that pet parents will love.
* Act as the “project CEO”, aligning Product, CMI, Sales, Supply, and Finance around timelines, priorities, and commercial success.
* Partner closely with Product Managers and our in-house creative team, writing clear, inspiring briefs for packaging and brand assets.
* Manage innovation project budgets and ensure smart, effective spending.
* Own and optimise your portfolio by running regular SKU reviews and recommending rationalisation where needed.
* Build strong business cases for new product initiatives and confidently present them to senior stakeholders.
* Keep a close eye on competitors and identify white-space opportunities across the European market.


What skills and tricks should you bring? 🤹

* 5 years’ experience in brand, innovation, ideally within FMCG.
* Strong project management skills, with a detail-oriented and proactive mindset.
* Strong analytical mindset, turning data (e.g. Nielsen, GfK) into clear insights and actions.
* Collaborative, hands‑on attitude, comfortable working cross-functionally in an international environment.
* Confident presentation and stakeholder‑influencing skills.
* Fluent in English; additional European languages are a big plus.


Our benefits 🎁

* Competitive salary package that matches your experience
* 32 holidays per year + the option to take an extra month off to fully recharge
* Flexible working from home + one month per year working from anywhere
* Company retreats, fun team activities, and a Volunteering Day
* Wellbeing program
* Bring your pets to work + pet food for your furry friend
* Learning and growth opportunities in a fast‑growing, international scale‑up


Hiring Process 🕵️♀️

🧪 Assessment from home (10')

📞 Intro call (25’)

🎯 Competency based interview (45’)

✅Case study (60’)

🗨️ Director Chat (30’)

Equal opportunities🌈

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application. If your circumstances require any special arrangements at any stage of our interview process, please let us know.

Accessibility: Our HQ office and satellite sites are wheelchair accessible.

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