Job Summary
* This focus on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). They will report to the SEO Lead
* Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
* Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
* Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
* Displays a leadership role on and off projects.
* Trains and leads new team members.
* Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc
Essential Job Functions
* This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
* They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
* Supervises assigned personnel.
* Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
* Is the primary contact of all project-related concerns.
* Develops project/program/product design and scope; determines project milestones and completion dates.
* Develops project plans, schedules and measures project success.
* Calculates project costs, develops budget and determines Return on Investment (ROI).
* Prepares CAP request and may represent Project Team at CAP committee.
* Assigns, or works with other business units to achieve project objectives.
* Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
* Manages detailed tasks, project deliverables and schedules throughout the project development.
* Identifies project risks and priority issues.
* Delegates and/or assigns responsibilities in order to meet project milestones and deadlines.
* Participates as a team member on multiple projects.
* Leads internal and external team meetings as required.
* Participates in the development of Marketing Consultant I staff members.
* Performs other duties as assigned
Other Critical Skills
* Local SEO - Advanced
* Technical SEO - Intermediate
* GEO - Entry Level
* Local content optimization - Intermediate
* Google Business Profile Optimizations - Intermediate
* Digital PR - Entry Level
Software / Tool Skills
* Semrush - Intermediate
* Google Search Console - Intermediate
* Google Business - Intermediate
* Deepcrawl - Entry Level
* Excel - Intermediate
Benefits
* Competitive salary and performance-based bonuses
* Comprehensive benefits package
* Career development and training opportunities
* Flexible work arrangements (remote)
* Dynamic and inclusive work culture within a globally renowned group
* Private Health and Dental Insurance
* Pension Plan
* Meals tickets
* Life Insurance
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