Job description
Team: Catalogue Management & Purchasing - dotted line into Marketing
Scope: 10+ brands across 7 European countries
Reports to: Head of Purchasing & Product Catalogue
Working Location: Hybrid, Belgium or France
Start: To be defined
Complementary products — lens care, eye drops, accessories, reading glasses and food supplements — are a key growth pillar for Vision Group. Unlike contact lenses, these products need to be discovered, not just reordered. They require smart assortment decisions, fragmented vendor management, and a merchandising approach built on relevance, psychology and data.
As Category & Digital Merchandising Manager, you own both sides: what we sell and how we sell it. You will define the complementary assortment, manage supplier relationships, and design the on-site experience that turns a lens transaction into a full vision care basket — and uses complementary products as an entry point to acquire new lens customers.
Your mission
* Own the complementary product assortment: ranging, catalogue quality and commercial performance across all Vision Group brands.
* Conduct regular market and competitor analysis — including trade shows, emerging brands and product innovation — to ensure our range stays relevant, differentiated and commercially compelling across all geographies.
* Design and optimize cross-sell and upsell mechanics at every stage of the customer journey — product pages, cart, checkout, post-purchase and reorder flows.
* Apply psychological merchandising tactics (social proof, scarcity, bundling, loss-aversion framing) calibrated for discovery-driven, trust-based purchases.
* Use complementary products strategically to support our core business. Such as the acquisition, retention and customer journey of contact lenses thru loss-leader, eye-care routines,smart pricing and bundling, etc.
* Monitor and improve key KPIs: attachment rate, AOV uplift, cross-sell CTR, bundle conversion and category P&L contribution.
* Use behavioural data (browse paths, past purchases, search terms) to personalise complementary recommendations by customer segment.
* Manage and optimise complementary products SEO, SEA and GEO and monitor its performances
* Collaborate with field experts such as CRM, Performance Marketing, Newsletter, SEO/Content, Product management and UX teams — you are the bridge between catalogue and marketing activation.
* Drive complementary category growth and own P&L contribution: set and track revenue, margin and attachment rate targets alongside the core contact lens business.
Your profile
* A hands-on profile who doesn't wait for others to unblock them. Whether it's pulling a report, digging into a data discrepancy or testing a hypothesis, you find a way forward — and you take pride in it.
* Numbers are not a chore for you — they are how you think. You naturally monitor, question and act on performance data, and you are comfortable building your own analysis rather than always relying on a BI team.
* Solid experience in digital merchandising, e-commerce or CRO, with a strong grasp of cross-sell, upsell and bundle mechanics in a multi-product environment.
* A good understanding of on-site and off-site SEO basics, and enoug understanding with paid search — particularly Shopping / PMAX campaigns and product feeds — to spot opportunities and brief the performance marketing team effectively.
* Familiarity with psychological sales tactics and how to apply them to non-habitual, discovery-driven product categories where trust and perceived benefit drive the purchase decision.
* Structured and autonomous: you manage competing priorities without losing the thread, keep stakeholders aligned without being chased, and deliver — even when not everything is perfectly defined.
* Business fluent in English
* A background in health, wellness, optical, beauty, pharmacy or FMCG is a plus
We offer you
* A strategic role with real ownership — from supplier negotiation to on-site conversion — across a growing European business.
* A fast-moving, collaborative team with European scope and direct access to data, tools and decision-making.
* Based in Antwerp or Paris with hybrid flexibility; offices in BE, CH, FR, DE, IT and LT.
* Potential growth path: based on outcomes, the opportunity to build and lead a dedicated team
additional info
Apply now via the online link:
About us
About Vision Group Holding AG
Millions of contact lens wearers are at the heart of everything we do. We make lens care simpler, more accessible, and more reliable across Europe and beyond.
As a European leader, we combine the convenience of digital access with the trust of local opticians. Our ecosystem includes market-leading e-commerce brands and hundreds of partner practices, offering contact lenses, professional advice, and recurring eye care services - online, in-store, and everything in between.
By connecting consumers directly with trusted eye care professionals, we ensure clinical quality, ongoing support, and transparent pricing - without compromise.
We go beyond simply selling lenses. We enable people to care for their vision with confidence - anytime, anywhere.