You will be part of the Belux Marketing & Communications Team and primarily responsible for organizing and implementing lead generation/inbound marketing activities in collaboration with our business partners (Apple, Samsung, Dell EMC, IBM, HPE, HP Inc, Microsoft, etc.).
You will design, coordinate, implement, and evaluate internal and external operational marketing actions related to our portfolio in Belgium and Luxembourg (workplace, infrastructure, financing), based on the priorities and guidelines of the Sales team, Belux Portfolio Managers, the Belux Marketing & Communications Director, and Belux Business Partners.
You are responsible for creating a successful operational marketing strategy for our offerings and partner channels.
You will manage a range of activities from A to Z:
* Defining the appropriate marketing strategy based on market developments, portfolio focus, and customer journey
* Coordinating joint marketing and lead generation activities with Econocom’s partner channels; developing joint action plans, executing campaigns, managing campaign funds, measuring and improving results
* Further developing relationships with local partners and internal customers & sales teams
* Actively contributing to the content marketing plan
* Developing customer reference cases
Qualifications
* You hold a marketing degree and have relevant experience in a similar role, preferably in a B2B tech business environment
* You are familiar with HubSpot, AI, SEO, SEA, Google Analytics, Google Ads, LinkedIn Ads
* You are strong in concepts and ideas, but also pragmatic and hands-on
* You have excellent writing skills and enjoy content marketing
* You are motivated to manage multiple tasks simultaneously with a high degree of accuracy and autonomy
* You are communicative, highly customer- and service-oriented, and able to adapt your approach to different situations and stakeholders
* You are results-driven and stress-resistant
* You speak and write fluently in Dutch and English; you can hold a conversation in French and follow a meeting in French
* Expertise in video production is a strong plus