Group Digital E‑Commerce Director – Overview
As the chef d’orchestre of Lyreco’s digital commerce transformation, you will drive high‑velocity platform development to become the central pillar of our omnichannel strategy, delivering commercial performance across 25 countries.
Key Responsibilities
* Refine, challenge, and deliver Lyreco’s E‑Commerce & Omnichannel strategy: assess the current platform, identify gaps, define evolution roadmap, and translate strategic ambitions into product roadmaps.
* Coordinate cross‑functional delivery: partner with CGO leadership, CIO, IS teams, and business units to ensure seamless integration with ERP, CRM, PIM, DAM, and other core systems; manage external partners and governance.
* Optimize and modernise the customer journey: evaluate UX and features, implement advanced B2B capabilities, ensure frictionless UX across navigation, search, checkout, and account management, and build personalized experiences for corporate accounts.
* Prepare the platform for omnichannel acquisition, conversion, and loyalty: collaborate with marketing on SEO/SEA, ABM, inbound and lifecycle campaigns, and with CRM for reactivation and loyalty initiatives; monitor funnel performance and optimise conversion.
* Lead, manage, and align teams: develop the global e‑commerce team, foster collaboration across IS, marketing, commercial, supply chain, and customer service, promote a culture of agility, and drive change management for omnichannel practices.
Your Profile – Skills & Capabilities
* Technical Expertise: Deep understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, data automation; experience modernising or replatforming large‑scale e‑commerce systems.
* Strategic & Analytical Skills: ROI‑driven mindset, mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn), ability to build business cases, prioritise roadmaps, and measure impact.
* Customer‑Centric & Commercial Acumen: Deep understanding of B2B buying behaviours, sales team needs, and designing solutions that enhance commercial performance and customer satisfaction.
* Leadership & Influence: Proven ability to inspire diverse teams, align marketing, sales, and IT around a shared vision, influence senior stakeholders, and lead a multi‑year transformation with clarity and resilience.
Experience & Qualifications
* 15+ years in e‑commerce, digital product, or digital transformation roles.
* Experience in B2B environments; global or multi‑country exposure is a strong advantage.
* Demonstrated success in evolving or rebuilding digital platforms.
* Fluent in English; additional languages are a plus.
Benefits
* Full‑time dynamic international team.
* Possibility to join internal accelerator program.
* Competitive salary, hybrid work model, pension plan.
* Personal growth budget.
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