Since 2021, the Boerinneke brand has been part of the international chocolate and hazelnut producer Nutkao Group. Our ambition? To significantly expand production in Puurs (Sint- Amands) by developing new ranges for both branded products and strong private label concepts, serving growing national and international retail markets.
To structure this growth and elevate our sales organization to the next level, we are looking for an experienced, autonomous, and driven Sales Manager (Retail – Private Label & Export)
Position Purpose, Responsibilities, and Key Duties As Sales Manager, you are not only the commercial driving force behind the Boerinneke brand, but you also lead the Private Label business in the Benelux and manage international export activities. You operate with a high level of autonomy and report directly to the VP Retail.
Reporting to V.P. Sales Retail
Direct Reports N/A
Functional Reporting Lines N/A
Key Responsibilities
Commercial Management You act as the main point of contact for Retail and Foodservice customers and manage the full P&L responsibility of your portfolio; Structure & KPIs You establish a clear sales structure and define, monitor, and report KPIs to ensure measurable and sustainable growth; Business Development You identify new commercial opportunities in the Benelux and take the first steps toward further international expansion, with a focus on Northern Europe; Internal Collaboration You are a driving force at our Puurs office and act as a bridge between Sales and other departments such as Customer Service and Business Development, helping to optimize internal processes; Market Analysis You translate market data (Nielsen, GfK) into concrete action plans and creative concepts, which you present enthusiastically in Dutch, French, and English.
Position Requirements
Experience At least 5 years of experience in a commercial sales role within FMCG (preferably Retail Food). Experience with Private Label is a strong asset; Personality You are a natural door-opener with a win-win mindset, combining perseverance with flexibility; Hands-on & Present You understand the value of on-site presence for close alignment with colleagues and effective support of customer service; Analytical Skills You are numerically strong and know how to turn data into tangible growth; Languages You communicate fluently and professionally in Dutch, French, and English.