About the Company
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, such as ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility; auto solutions; food delivery; intra‑city freight; and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. The company collaborates with policymakers, the taxi industry, the automobile industry and communities to solve transportation, environmental and employment challenges through AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value by building a safe, inclusive and sustainable transportation ecosystem for cities of the future.
About the Role
As Senior Manager – Franchise Development, you will build and scale DiDi’s partner and franchise ecosystem to drive sustainable acquisition and lifecycle management in Argentina. You will lead a high‑performing team focused on Franchise Hunting, Setup, and Management, ensuring partner‑led operations deliver strong results, follow DiDi standards, and scale reliably across multiple cities in Argentina.
Responsibilities
* Franchise Hunting & Network Expansion
o Identify, evaluate, and sign high‑quality franchise partners across priority markets.
o Build a structured pipeline of prospects and lead the end‑to‑end sales cycle: sourcing → pitching → negotiating → contracting.
o Conduct due diligence and ensure partner capabilities match DiDi’s operational and commercial requirements.
* Franchise Setup & Enablement
o Design and execute onboarding programs for new partners, including training, systems access, SOPs, and operational guidelines.
o Ensure franchises ramp to productivity benchmarks quickly through structured enablement and field support.
o Define territory allocation, activation plans, and launch playbooks.
* Franchise Performance Management
o Own the full performance of the franchise channel: sign‑ups, activations, CPA, productivity, and driver management KPIs.
o Establish governance frameworks including scorecards, audits, monthly reviews, and performance interventions.
o Drive partner improvements through data insights, coaching, best practices, and field visits.
* Field Sales Leadership
o Lead and develop a team of channel sales executives/managers responsible for franchise acquisition and partner management.
o Set clear targets, build sales cadences, run weekly performance reviews, and foster a culture of accountability and excellence.
o Ensure consistent market coverage, relationship management, and structured selling.
* Compliance, Quality & Operational Control
o Ensure all partner activities comply with DiDi’s operational standards, legal guidelines, brand requirements, and driver experience expectations.
o Proactively identify risks, operational gaps, and non‑compliance issues, implementing corrective plans where needed.
* Cross‑Functional Collaboration
o Work closely with Operations, Marketing, CX, Finance, and Legal teams to support partner onboarding, tooling, and continuous improvement.
o Serve as the voice of franchise partners to central teams, sharing insights and influencing strategy.
* Continuous Improvement & Ecosystem Design
o Optimize the franchise model by enhancing incentives, processes, tools, governance, and partner economics.
Qualifications
* 6–9+ years of experience in franchise development, distributor management, or B2B partnerships.
* Strong channel sales expertise, with a proven ability to identify, close, and scale franchise or partner networks.
* Sharp commercial acumen, with deep understanding of KPIs, acquisition funnels, CPA, productivity levers, and unit economics.
* Operational rigor, including building SOPs, governance frameworks, and scalable partner processes.
* Relationship leadership, with excellent negotiation, stakeholder management, and conflict resolution skills.
* People leadership, with a track record of building, coaching, and scaling high‑performing teams.
* Analytical strength, with comfort working with data, dashboards, and performance insights to drive decisions.
Additional Qualifications
* Fluency in Spanish and working proficiency in English for regional collaboration.
* Experience in CPG, Fintech, Gig economy, logistics, telecom, or other field‑intensive industries.
* Exposure to multi‑city or multi‑country partner networks.
* A track record of scaling 0→1 or early‑stage franchise/channel programs.
Why You’ll Love Working at DiDi
We create user value – continuously innovating new experiences that are safe, pleasant, and efficient.
We are data‑driven – making informed decisions by analyzing valuable metrics.
Win‑win collaboration – our success is a team sport; we communicate with candor and execute with excellence.
Integrity – we always aim to do the right thing and hear each other’s voices.
Growth – we constantly strive to improve, learn from mistakes, and help each other grow.
Diversity and Inclusion – we respect each other and believe in equal opportunities for all.
Equal Opportunity Employer
We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion, beliefs, or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions, and better serve the communities we’re a part of.
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