Function:
* Develop and implement a group-wide marketing strategy aligned with business goals and growth priorities.
* Lead, coach, and inspire a marketing team across multiple locations.
* Coordinate cross-company marketing programs and campaigns, managing budgets, planning, and timelines.
* Strengthen brand awareness and consistency across all markets and communication channels.
* Oversee digital marketing strategy including social media, content, web performance, marketing automation, and lead generation.
* Conduct market and competitor analyses to identify opportunities and guide decision-making.
* Translate complex financial products and services into clear and compelling marketing messages.
* Collaborate with internal stakeholders across business lines, product management, and sales to ensure commercial alignment.
* Ensure all marketing initiatives comply with industry regulations and internal compliance requirements.
* Report on marketing performance through KPIs, data insights, and ROI tracking.
* Drive innovation by exploring new marketing technologies, tools, and trends.
Profile :
* Minimum 5–10 years of marketing experience, preferably in the financial sector.
* Proven experience in a strategic marketing leadership role, managing teams and stakeholders.
* Demonstrated success in leading cross-border or cross-company projects.
* Experience managing marketing budgets, planning cycles, and external agencies.
* Strong understanding of financial markets, compliance, and regulatory frameworks.
* Bachelor’s or Master’s degree in Marketing, Business Administration, Communications or a related field.
* Additional certifications in digital marketing, data analytics, or strategic communications are a strong asset.
* Strong analytical skills with the ability to interpret market data and campaign results.
* Expertise in digital marketing tools (SEO/SEA, social media, email marketing, CRM & automation platforms).
* Excellent communication and copywriting skills; capable of simplifying complex financial concepts.
* Trilingual: Dutch, French, and English (written and verbal proficiency).
* Strong strategic thinking and ability to translate vision into action.
* Excellent stakeholder management and interpersonal skills.
* Project management mindset with hands-on execution capabilities.
* Solid understanding of legal and ethical guidelines in financial marketing (MiFID, GDPR, FSMA, CSSF, etc.).
* Curious, proactive, and open to new marketing trends and technologies.
* Willingness to travel regularly between Belgium and Luxembourg.