Are you passionate about storytelling, building strong relationships, and driving brand visibility on a global scale?
GIGI STUDIOS, an innovative leader in eyewear design, is seeking a PR & Press Specialist to join our dynamic team and contribute to the global success of our upcoming and existing collections.
ABOUT US:
At GIGI STUDIOS, we believe in creating eyewear that goes beyond functionality—merging timeless aesthetics with modern craftsmanship.
We’re expanding our Brand & Communication Department and we are looking for a PR & Press Specialist to support and amplify our brand and vision.
As the Global PR & Press Specialist, you will:
* Execute and further develop the global communications strategy to strengthen GIGI STUDIOS’ positioning within the fashion and eyewear industries.
* Build and maintain strong relationships with key media outlets, journalists, editors, influencers, stylists, and other relevant industry stakeholders.
* Write, edit, and distribute press releases, media kits, newsletters, and editorial content aligned with the brand’s values, visual identity, and strategic objectives.
* Secure high-impact media coverage across top-tier publications and relevant online and offline platforms, both B2B and B2C.
* Plan and execute press events, product launches, showroom days, and brand activations, ensuring strong media attendance, impactful storytelling, and meaningful engagement.
* Develop and manage PR collaborations, brand ambassador initiatives, and partnership opportunities to enhance brand reach and cultural relevance.
* Monitor, analyze, and report on media performance, providing monthly insights, ROI measurements, and actionable recommendations.
* Collaborate closely with internal teams—including design, marketing, content, and trade marketing—to ensure consistent messaging and a cohesive brand narrative across all channels.
Key Responsibilities:
* Craft compelling narratives to highlight the uniqueness of our designs and the upcoming sunglasses collection.
* Oversee global media relations, ensuring the brand’s voice is represented accurately across diverse markets.
* Stay ahead of industry trends and identify opportunities for innovative PR strategies.
* Coordinate with external PR agencies and consultants as needed.
Requirements:
* Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
* Minimum 3 years of experience in a similar PR role, preferably in a multinational company or with international experience.
* Excellent written and verbal communication skills in English and Spanish (other languages are a plus).
* Strong ability to build relationships with media and influencers.
What We Offer:
* The opportunity to work with a fast-growing, innovative brand shaping the future of eyewear.
* A dynamic and inclusive work environment.
* The chance to make a global impact through creative storytelling and meaningful connections.