Trade Marketing - POS Manager
Beiersdorf is seeking a Trade Marketing - POS Manager to drive point-of-sale activations and enhance brand visibility within the Mass Market and Pharmacy channels.
Responsibilities
* Use data & insights to create best in class in-store shopper activations & maximize sell-out of Eucerin and Hansaplast across all available shopper marketing media
* Set-up pre- & post analyses on promotional activities and support on promo forecasting
* Develop & plan sales/merchandizing tools for Eucerin and Hansaplast in conjunction with internal stakeholders (Marketing, Sales, Detailing)
* Prepare Sales Book together with internal stakeholders (Marketing, Sales, Training)
* Work with Procurement to ensure promotional packaging, premiums & POS reaches all markets within agreed timelines
* Closely monitor promo process through bi weekly promo meeting steering
* Work closely with Demand Planning and VAS team to ensure product & promo availability
* Collaborate with GBU to adapt global POS packages to local market needs, ensuring relevance and effectiveness
* Work closely with creative & merchandising agencies to brief and develop POS layouts that align with brand guidelines & to implement impactful in-store activations, enhancing brand visibility and shopper experience
* Prepare monthly reports – Iqvia (sell out)/NS (sell in) analysis & reporting
* Continuous analysis of the market and competitors, e.g. to be inspired by new trends
Qualifications
* Relevant degree (Sales, Business Administration, Marketing, ..)
* Multilingual preferred : native level Dutch or French and very good level in English
* First experience in Marketing / Trade Marketing / Category Management / E-Content
* Experience in the creation of digital assets is a BIG PLUS!
* Ideally knowledge in SEA/SEO
* Creative mind with analytical skills
* High motivation, resilient & self-starter mentality
* Good skills in graphic design & agency steering
Benefits
* Meal vouchers (8€ / day) & Internet allowance
* Hospitalization insurance & pension scheme contribution
* Company phone subscription
* 32 holidays
* Performance based bonus
* Flexible working hours & 2 days of homeworking per week
* 100% reimbursement of public transportation costs
* Participation in our annual learning & development programs
* Many more!
EEO Statement
We care for your uniqueness. All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and will not be discriminated against on the basis of disability.
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