You want to be part of a Rx Product Launch within an Pharma company ? As Brand manager, you will be responsible to define the brand strategy, to establish the marketing plans and to translate them into practical tools and concrete actions plans. Our client is well-establish, medium-sized pharma company, specialised in OTC products, that will be launching its first Rx brand. This organisation is well known for their self-medication products, dietary supplements, medical devices, and cosmetics. With its professional approach and commitment to delivering quality products, the company strives for excellence in its field. As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following responsibilities: Strategy definition: Develop brand strategies to launch a new RX brand Develop brand strategies to enhance market presence and OTC product performance Analyse market trends, competitions and consumer insights to optimise marketing campaigns & identify new opportunities Define, Manage and monitor marketing budgets Build and maintain strong relationships with key stakeholders and partners. Tactical implementation: Translate strategical dimensions into tactical tools and actions plans Collaborate with cross-functional teams (mainly with Supply chain & Sales) to ensure alignment with brand objectives Prepare & launch actions plans in line with internal & external regulations (industry standards and company policies) Follow-up, monitor & analyse the effectiveness of marketing initiatives taking into account the 4 P's Respect and follow up of procedures/regulations concerning the sale and promotional support of medicines Reporting: Prepare detailed reports on brand performance and recommend improvements. Be responsible for monthly reporting (control of actions and budgets, analysis of results achieved versus objectives, with comments and plans for improvements/actions) As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following profile: Minimum a Bachelor degree in Marketing, Business Administration, or a related field +5 years of experiences in marketing as Brand / Product Manager Proven expertise in marketing targeting Healthcare Practitioners with under prescription products Proven expertise in marketing for OTC brands/products Strong analytic skills and the ability to interpret market data effectively Experience in managing budgets and marketing campaigns Excellent communication and stakeholder management abilities Hands-on, proactive and innovative mindset with a focus on achieving results. Well organised and structured with the ability to work autonomously Fluency in Dutch, French & English is mandatory As a successfull Brand Manager Pharma - Marketing to HCP - Rx & O... Expertise, Health System, Market Trends, Communication, Initiative taker, Practicality, Product Performance, Marketing campaign, Optimize Marketing, Detailed Reports, Supply chain, Budget, Ensuring Alignment, Delivering Results, Regulation, Market Data, Sales, Brand Developement, Medicine, VOS, Consumer Insights, Proactivity, Marketing budget, Innovation, Company policies, Monthly Reporting, Reporting, Organization Skills, OTC, Marketing, Result Analysis, Budget Management, Marketing Brand, Implementation, Brand Performance Originele vacature is te vinden op StepStone.be – Maak nu een Jobagent aan op StepStone en vind je droombaan! https://bit.ly/2jPYsZC Vind gelijkaardige jobs, informatie over werkgevers en carrièretips op StepStone.be!
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