Overview
The TikTok Content Operations team develops and executes strategies to grow our content ecosystem through management, partnerships, and key programs. We work closely with Product teams to understand publishers and creator cohorts and set priorities, while collaborating with cross-functional partners to drive efforts forward within the evolving content landscape.
Responsibilities
* Build and nurture trusted, long-term relationships with leading sports content publishers, from major TV broadcasters, teams, leagues, and sports institutions, to drive their growth and success on TikTok.
* Monitor and be up to date with the sports industry, including main tournaments, leagues, public athletes, market forces, audience behaviors, and emerging trends.
* Develop and execute ambitious partnership strategies that position TikTok as a key platform for content discovery, engagement, and audience development.
* Act as the market expert for global partnerships and product teams, translating publisher needs and industry trends into actionable insights that inform product and policy direction.
* Partner closely with global, regional, and local teams to align account management, business reviews, and growth plans, ensuring consistent and impactful results.
* Support content acquisition efforts and lead onboarding for new publishers, expanding the breadth of content and enhancing the overall user experience.
* Equip partners to make the most of TikTok’s tools, analytics, and best practices, driving stronger content performance, engagement, and business outcomes.
* Engage and support publishers at scale through effective community management and streamlined communication channels.
Qualifications
Minimum qualifications
* 5+ years of work experience in media, entertainment, or digital companies in digital content, marketing, or strategy roles.
* 2+ years work experience doing content partnerships, and/or managing relations with sports publishers, and institutions.
* Understanding of digital media and content ecosystem, with special focus on sports category.
* Experience on data decision-making.
* Experience with managing of analytical platforms.
* Able to work in a global company with multiple stakeholders from different regions and countries.
Preferred qualifications
* Open to work in fast-paced work environment, and resilient to constant change.
* Experience working with multiple cross-cultural and diverse teams is a plus.
* Strong influence, negotiation, and interpersonal skills, with the ability to build trust, align stakeholders, and drive mutually beneficial outcomes across diverse teams and perspectives.
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
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