To apply for the role, please fill out your application through our careers form: https://ask.ridge.com/r/careers
Job Overview
The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.
Job Responsibilities:
Campaign and Platform Ownership:
* Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
* Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
Ad Building:
* Own the creation, management, and optimization of paid social media advertisements.
* Develop and implement ad copy and creative content that aligns with campaign objectives.
* Ensure that all ads meet platform guidelines and brand standards.
Data Analysis:
* Analyze campaign performance data to identify trends, insights, and areas for improvement.
* Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
* Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team
Quality Assurance:
* Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
* Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
Ad Creative:
* Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences.
* Provide feedback and suggestions to the creative team to enhance ad effectiveness.
* Ensure creative assets are received and launched in accordance with campaign deadlines.
Campaign Management:
* Manage and optimize campaigns across all owned channels.
* Implement targeting strategies to reach the desired audience segments.
* Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
Strategic Planning:
* Contribute to the development of campaign strategies and media plans.
* Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
* Assist in the research and identification of new advertising opportunities and platforms.
* Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why
External Partner Communication:
* Serve as the main point of contact for external ad partners and agencies for owned channels.
* Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.
Qualifications & Experience:
* 5+ years of DTC Paid Media Buying and Growth Marketing experience
* Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin
* DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus
* Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4
* Strong knowledge of incrementality, lift testing, and spend scaling
* Exceptional analytical skills with experience building and presenting performance reports
* Experience in audience segmentation, retargeting strategies, and A/B testing
* Strong communication and collaboration skills
* Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication
Job Type: Full-time
Travel Requirements: No
Work Location: Remote