Social Media Manager (On-Camera & Strategy)
The Social Media Manager will architect and oversee the execution of our comprehensive social media strategy while taking a hands‑on, active role in high‑impact content creation. This dynamic leadership position is responsible for directing a small, agile social media team, managing day‑to‑day operations, and aligning social milestones with higher management goals. As a primary content creator, you will serve as one of the key on‑camera faces of the brand’s social presence. The ideal candidate blends high-level channel management—including UGC strategy, multi‑platform campaign coordination, and content calendar optimization—with a passion for being in front of the camera. A strong focus will be placed on efficiently communicating deliverables to senior leadership and relentlessly executing strategy to meet and exceed audience growth and engagement targets.
Key Responsibilities
* Team Leadership & Channel Management
o Oversee and manage a small, dedicated social media team to ensure cohesive, high‑quality, and consistent content output.
o Direct multi‑channel strategies spanning highly visual and text‑based platforms (including TikTok, Instagram, X/Twitter, and YouTube).
o Lead, motivate, and inspire team members to continuously innovate and elevate their creative execution.
o Monitor performance metrics and compile detailed social media reports for executive leadership.
* On‑Camera Content Creation & UGC
o Concept, shoot, and edit engaging, UGC‑style social media content that aligns seamlessly with the established brand voice.
o Regularly feature yourself on‑camera in native short‑form video content to build organic community connections.
o Spearhead collaboration with external UGC creators and influencers to expand brand reach.
o Maintain absolute visual and copy oversight across all active brand channels.
* Trend Optimization & Workflows
o Keep a finger on the pulse of internet culture, tracking emerging viral trends, audio clips, and trending topics.
o Move quickly to ideate and publish rapid‑response content capitalizing on real‑time viral moments.
o Utilize creative tools such as CapCut and Canva to execute fast‑paced content turnarounds.
o Own and optimize a structured, consistent social media content calendar.
Required Qualifications
* Management Experience: Minimum of 1 year of direct team management experience required.
* Domain Expertise: 3 to 5 years of professional experience in Social Media Management, alongside a deeply ingrained, up‑to‑date knowledge of shifting platform algorithms and trends.
* Creative Experience: 1 to 3 years of experience in creative content production, with a proven track record of working with UGC creators and digital influencers.
* Technical Skills: Advanced proficiency with short‑form mobile editing suites (CapCut) and asset design platforms (Canva).
* Education: A Bachelor’s degree in Marketing, Communications, or a related field is preferred (equivalent practical experience will be heavily considered).
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