Afarax is looking for a freelance Marketing & Communication Performance Analyst. We need you!The projectOur client in the banking sector, is seeking an experienced Marketing & Comunication Performance Analyst to strengthen their team.Key responsibilitiesFacilitate decision-making by analyzing campaign performance and providing actionable insights to optimize marketing strategies.Develop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends.Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.Is this you?You excel in the art of collaborating and inspiring your colleagues while cultivating a sharp analytical mind.Data holds no secrets for you, and you know how to turn data into impactful information with a tangible effect on decisions.You easily make connections and dare to question things by adjusting actions that result in continuous improvement.You have at least 2 years of experience in measuring the performance of marketing and communication initiatives. You have a good knowledge of marketing performance KPIs, Marketing funnel and conversion funnel.Knowledge of at least one data visualization tool: Tableau and/or Power BI, ...Knowledge of Adobe AnalyticsMastery of SQL languageMastery of ExcelYou have a good knowledge of French and a passive knowledge of Dutch or vice versa.How afarax supports you?You benefit from our extensive network.You will have access to projects that fit your expertise.We help and support you throughout your project.We offer the possibility to build a valuable and lasting partnership.