Overview
The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact. This is a hands‑on, high‑impact role requiring both strategic thinking and executional rigor.
Key ResponsibilitiesBrand & Creative Leadership
* Partner with Creative and Integrated Marketing teams to develop best‑in‑class campaigns that drive awareness, trial, and velocity
* Develop clear, actionable creative briefs for promotional and educational initiatives
* Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
* Maintain and evolve brand guidelines, ensuring consistency across all channels and touch points
* Monitor brand health metrics and competitive landscape;
deliver actionable insights to leadership
Agency Management & Performance Marketing
* Serve as a key point of contact for external agency partners (e.G., Neo)
* Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
* Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
* Drive continuous improvement through data‑informed testing and iteration
* Own reporting on Marketing KPIs, learnings, and optimization strategies
Email Marketing & Owned Channels
* Develop and execute Email marketing strategy, including:
o Campaign calendars and send cadence
o Audience segmentation and targeting
o Messaging frameworks and content themes
o Partner with Creative to deliver compelling promotional and educational campaigns
o Monitor performance and optimize for engagement, conversion, and retention
Partnerships, Influencers & Community
* Identify, source, and onboard influencers, ambassadors, and strategic partners
* Support social media and influencer strategy development
* Track partnership deliverables and ensure execution against agreements
* Support community engagement initiatives, including emerging channels like Reddit
Emerging Channels & Reddit Strategy
* Support paid and organic strategies to reintroduce and educate audiences on Reddit
* Monitor sentiment and engagement to inform broader brand positioning and messaging
Project & Business Management
* Own marketing project timelines, budgets, and deliverables
* Prepare and present business performance reports and insights to stakeholders
* Partner cross‑functionally across:
o Creative
o Performance Marketing
o PR & Communications
o Social & Influencer
o Field & Activations
* Ensure seamless execution from strategy → creative → launch → optimization
Qualifications
* Undergraduate degree required;
MBA highly preferred
* 6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)
* Proven track record of driving brand growth in a high‑growth or disruptive environment
* Experience working with/managing agencies and cross‑functional teams
Core Skills
* Strong brand storytelling + performance marketing mindset
* Ability to translate data into clear, actionable insights
* Excellent project management and organizational skills
* Experience managing multiple campaigns simultaneously in a fast‑paced environment
* Strong communication and stakeholder management skills
Benefits Overview
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.
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