Descrição da empresa
At Fairmont Rio de Janeiro Copacabana, We Invite the World to Make Every Moment a Celebration. Nestled in the heart of the iconic Copacabana beach, the Fairmont Rio offers an unparalleled blend of luxury, comfort, and breathtaking views. Its spectacular beachfront position makes it the perfect base for relaxation, cultural exploration, or business travel.
Descrição da vaga
Como E-Commerce & Marketing Manager, você é o arquiteto digital e de posicionamento de marca do hotel, elevando a visibilidade do hotel em todos os pontos de contato digitais, impulsionando crescimento de receita direta e salvaguardando a integridade da marca em alinhamento com os padrões Fairmont. Relata ao Gerente Geral e faz parte da Equipe de Liderança Comercial. Você será a voz objetiva, orientada por dados, guiando decisões estratégicas em todas as verticais comerciais.
What You Will Do
Digital Strategy & Direct Revenue Growth
* Develop and execute a comprehensive e-commerce strategy to maximize direct bookings and optimize digital conversion
* Drive performance across brand.com, OTA channels, luxury consortia platforms, and paid media
* Oversee website content, digital platforms optimization, booking engine performance, and SEO/SEM initiatives
* Manage digital campaigns with a strong ROI focus, including paid search, display, retargeting, and metasearch
* Monitor digital KPIs (conversion, traffic, pace, channel mix) and provide actionable insights
Brand & Positioning
* Protect and elevate the hotel’s luxury positioning across all digital and print platforms
* Ensure all content reflects the hotel’s identity, storytelling, and service ethos
* Collaborate with global/brand teams to ensure compliance with brand standards and campaigns
* Lead content creation including photography, video, social storytelling, and partnership activations
Social Media & Content Marketing
* Curate a refined and aspirational social presence aligned with luxury traveler expectations
* Develop an annual content calendar supporting key revenue periods, F&B activations, spa offerings, and seasonal experiences
* Foster influencer, media, and strategic partnerships that enhance brand visibility
Performance Marketing & Analytics
* Own monthly digital performance reporting and budget tracking
* Analyze market trends, competitive positioning, and customer behavior
* Identify new digital opportunities to enhance share of voice and market share
* Work closely with Revenue Management to align digital strategy with pricing and demand periods
Cross-Functional Collaboration
* Partner with Sales, Revenue, and Operations to support need periods, group campaigns, and F&B initiatives
* Support the hotel’s positioning strategies
* Act as the hotel’s digital champion, driving innovation and best practices
Qualificações
What You Will Bring
* 5+ years in luxury hospitality marketing, e-commerce, or digital commerce
* Proven track record driving direct revenue, digital campaigns, and brand.com performance
* Experience with booking engines, OTAs, digital distribution, loyalty programs, and CRM campaigns
* Analytical expertise in KPIs, revenue performance, and campaign ROI
* Luxury brand sensibility with strategic commercial acumen
* Fluent in English and Portuguese; French is a plus
* Multi-property or pre‑opening experience is advantageous
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