What you will do:
* Develop and execute localized social media strategies for the Spain market across Instagram, TikTok, YouTube, LinkedIn, X, and emerging platforms.
* Build the brand’s digital presence in Spain from 0 to 1, driving awareness, engagement, and community growth.
* Create agile, trend-driven, and culturally relevant content tailored to Spanish audiences.
* Work closely with HQ and local teams to localize global campaigns, product stories, and launch moments.
* Collaborate with creators, influencers, automotive media, and lifestyle communities to amplify brand visibility.
* Lead social storytelling for vehicle launches, test-drive events, experiential activations, and auto shows.
* Identify opportunities to create viral, conversation-driving, and technology-focused content.
* Monitor market trends, competitor activities, and social sentiment to optimize strategy in real time.
* Analyze performance metrics including engagement, watch time, organic reach, follower growth, and content conversion efficiency.
* Help establish the brand tone of voice and digital identity in Spain.
What you will bring:
* 3+ years of experience in social media, digital marketing, or content strategy.
* Experience in automotive, EV, technology, startup, lifestyle, or premium consumer brands is highly preferred.
* Deep understanding of Spanish digital culture, social trends, and creator ecosystems.
* Strong storytelling and copywriting skills in Spanish; professional English communication required.
* Hands-on mindset with the ability to thrive in fast-moving and ambiguous environments.
* Passion for EVs, smart technology, innovation, and future mobility.
* Strong understanding of short-form video and content-first growth strategies.
* Comfortable working in cross-cultural and international teams.