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Frequentie: Dagelijks Wekelijks
Freelance Senior Brand & Marketing Manager
Execute local commercial and marketing plans
Translate global brand and segment strategies into locally relevant execution plans
Contribute to the development of growth plans using consumer insights, data, and market trends
Monitor performance and recommend corrective actions or opportunities for growth
Ensure timely, high-quality delivery of initiatives with strong attention to impact and results
2. Go-to-Market Execution & Activation
Own the end-to-end execution of marketing campaigns across all touchpoints (media, digital, in-store, shopper activation)
Lead the rollout of campaigns ensuring consistency with global brand guidelines and strong local relevance
Oversee and manage external agencies (creative, media, digital, PR)
Ensure excellence in execution across channels with a focus on speed, simplicity, and effectiveness
3. Consumer & Insight-Led Marketing
Leverage consumer insights, data, and trends to identify opportunities and drive decision-making
Maintain strong curiosity and empathy toward consumers to anticipate evolving needs
Translate insights into compelling innovation, communication, and activation ideas
Continuously test, learn, and improve marketing effectiveness
4. Brand & Portfolio Management
Support the execution of global brand strategies while owning local brand activation when applicable
Drive innovation and renovation initiatives, ensuring successful local deployment
Contribute to portfolio strategy by identifying growth opportunities and optimization areas
Deliver 360 brand activation plans across the cluster
5. Commercial & In-Market Excellence
Partner closely with Sales to ensure strong customer execution and in-store visibility
Develop compelling commercial materials and presentations to support retailer engagement
Optimize pricing, promotions, and channel strategies to drive performance
Ensure products meet both consumer expectations and commercial targets
6. Performance Tracking & Optimization
Monitor and analyze key KPIs including campaign effectiveness, market share, ROI, and execution quality
Ensure efficient use of A&P budgets with strong focus on return on investment
Provide structured feedback to global teams on performance and execution learnings
Drive continuous improvement through data-led decision-making
7. Cross-functional Collaboration
Act as a central point of coordination across Marketing, Sales, Supply Chain, Finance, and external partners
Build strong relationships and alignment within a matrix organization
Ensure operational readiness for campaigns, launches, and activations
Influence stakeholders to drive the cluster agenda and deliver business objectives
Profiel
Proven experience in FMCG marketing (strategy and/or activation)
Strong expertise in Go-to-Market, brand activation, and commercial execution
Ability to manage complex projects and multiple stakeholders
Experience working in a global/matrix organization
Data-driven mindset with strong analytical and problem-solving skills
Hands-on, pragmatic, and results-oriented approach
Strong collaboration, communication, and leadership skills
Fluent in business English + French or Dutch
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