About Chili Digital
At Chili Digital, we don’t just run campaigns — we scale businesses.
We are a performance-driven digital marketing agency operating across Latin America, partnering with brands that want measurable growth, not vanity metrics. Our expertise spans SEO, Paid Media, CRO, and advanced analytics to maximize ROI and build sustainable, scalable growth engines.
We believe in developing top-tier talent and helping the best companies in our region compete globally — while empowering international brands to win across LATAM.
About the Role
As a Senior Paid Media Analyst, you will lead the strategy, execution, optimization, and performance analysis of high-impact omnichannel campaigns across multiple markets.
You will own the full campaign lifecycle — from strategic planning and client communication to experimentation, optimization, reporting, and growth recommendations — ensuring campaigns consistently drive measurable business impact.
This role requires strong strategic thinking, hands-on execution capabilities, leadership mindset, and advanced performance analysis skills.
English fluency is required, as you will work directly with international clients and cross-functional teams.
What You’ll Be Doing
Strategy & Performance Ownership
Lead paid media strategies aligned with client business objectives and growth goals Build and manage comprehensive media plans including budgets, forecasting, targeting, and KPIs Own campaign performance and continuously optimize toward ROI, ROAS, CPA, and revenue goals Identify growth opportunities and scaling strategies across channels and markets Translate performance data into actionable strategic recommendations
Campaign Management & Optimization
Launch, manage, and optimize campaigns across Google Ads, Meta Ads, Tik Tok, Linked In, and other platforms Lead advanced A/B testing initiatives involving creatives, audiences, landing pages, bidding strategies, and funnel optimization Monitor campaign health and proactively identify performance issues and opportunities Optimize