About AriadWe’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner with brands like Samsung, Carrefour, ING, Orange and so much more...!We bring together Belgium's finest talents and build strong teams that create digital customer experiences people want, love, and talk about.ContextIntegrated within the Digital Marketing Chapter of the Marketing & Communication department of our client in the Banking & Finance sector, the Digital Marketing Strategies team is responsible for ensuring the effectiveness of digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through the creation and maintenance of relevant content and architecture on external platforms.This implies collaborating with IT Tribes through agile ceremonies to maintain a relevant content architecture and future-proof external platforms, as well as digital marketing tools.Join the team as a Paid Media Marketing Expert, where you will support business development by implementing marketing strategies that address communication and business needs. Your duties will include developing media strategies and tactical media plans in collaboration with media agencies, overseeing negotiations, media buying, optimization, and strategic media initiatives.Your mission is to develop and maintain a strong media presence and effectiveness, maximizing campaign impact and ensuring the best value for money through negotiation and by challenging external agencies and publishers. You will also stay up to date with industry trends and emerging technologies to enhance media presence.Function descriptionAs a Paid Media Marketing Expert, your key responsibilities will include:Designing, implementing, coordinating and monitoring paid media campaign strategies to support brand image and business objectivesDefining the best media strategy and media planChallenging business briefings by turning Marcom objectives into media objectives, challenging the target and defining KPIsSupporting digital marketing experts in their daily work within clustersChallenging the media agency on media strategy and tactical media plansDeveloping and maintaining relationships with sales houses to stay informed about market opportunitiesSharing the client’s needs with media partners to create tailor-made media solutionsEnsuring a smooth process from media strategy to campaign evaluationEvaluating each campaign and sharing learnings to define new objectivesEnsuring best value for money by challenging media budgets and consolidating annual media budget dealsChallenging media agencies and sales houses during yearly and/or punctual negotiationsFollowing up on budgets and ensuring agencies respect negotiated dealsOptimizing and reducing costsIdentifying best practices per medium, competition analysis and media evolutionWorking in close collaboration with creative agenciesInforming stakeholders of potential campaign success or failureManaging contracts and ensuring respect of agreements with media partnersEnsuring correct reporting and invoicingCoordinating the implementation of tagging and measurement attributes with the analytics teamLanguagesDutch or French: fluentEnglish: fluentEducationBachelor’s degree in Marketing, Communications, or a related fieldCertificationRelevant certifications in paid media platforms such as Google Ads, CM360, DV360 and Social Media Ads platformsTelework2 days on-site & 3 days homeworkingRequired experience / knowledgeAt least 10+ years of experience in digital marketingPreferably experience in a financial services or banking environmentTechnical experience mandatoryHigh expertise in media planning, media buying and negotiationExperience in digital marketingKnowledge of media buying and negotiationFamiliarity with SAP, QAP and agile ceremoniesStrong analytical and problem-solving skillsExcellent communication and negotiation skillsTechnical experience preferableStrong experience in digital transformationStrong focus on project deliveryBusiness experience mandatoryExpertise in agile methodologiesExcellent communication, negotiation and interpersonal skillsProblem-solving and analytical capabilitiesStrong stakeholder management, especially with marketing and IT teamsAbility to work in complex, fast-paced digital marketing environmentsBusiness experience preferableFamiliarity with banking operations or financial productsUnderstanding of digital marketing concepts and terminologySoft skillsStrategic thinking / helicopter viewAnalytical and conceptual thinkingNegotiation and persuasion skillsStructured approachQuality-minded with strong attention to detailGoal-orientedOpen to changeLeadershipIf you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for job in a dynamic team, be a part of something special.