Ph3Head of Category Management Shopper Marketing Belux /h3ulliHybrid /liliPermanent Full-Time /liliPosted: 13 May 2026 /li /ulh3About the job /h3pTo secure the future growth of the different Consumer Goods categories where Danone Belux is present with its products, we are looking for a bHead of Category Shopper Management /b. /ppIn this role, you will lead both Category Management and Shopper Marketing teams, responsible for the design implementation of growth vision, winning category development strategies, and impactful shopper activation plans across all our channels (Retail, Away-From-Home, e-Commerce, drug, ethnic, health), for all customers and the full portfolio of Danone. /ppThrough strong internal external engagement, you will enrich internal strategy development to realize sustainable growth for our categories brands. In this position you will be leading a team of 16 (in)direct reports and will be reporting directly into the Sales Director Benelux. /ppbAbout the role your key responsibilities /b /ppbCategory Development: /b /pulliBuild top-notch category growth visions, strategies plans to drive future growth of our categories brands. /liliLeverage global and EU expertise to enrich and adapt the local agenda, make it future-fit (Danone way-of-selling, shopper studies, IT data revolution). /liliFoster strong category growth partnerships with key customers, through acknowledged category, customer JBP expertise and compelling tailored customer-facing category growth stories, establishing Danone as category captain within its consumer goods categories (Dairy, Plant-Based, Waters, Core Milks and First Diet). /liliBuild strong internal x-functional connections with Strategic Planning Foresight, marketing leads, commercial leads and their teams to develop category growth strategies grounded in consumer, shopper, customer channel insights. /liliProvide thought leadership in category management and share personal expertise internally. /liliStrengthen the bonds with NL Category Shopper team, leveraging MCO strategy. /liliDefine and implement shopper marketing strategies that drive conversion and loyalty across all channels (Retail, AFH, eCom, etc.). /liliLead the development of impactful shopper campaigns and activations aligned with brand and category priorities. /liliEnsure excellence in in-store execution and visibility through close collaboration with Field Sales and Marketing teams. /liliTranslate shopper insights into actionable plans that enhance the shopper experience and deliver incremental growth. /liliManage relationships with external agencies and partners to deliver best-in-class shopper programs. /liliLead and coach a combined team of Category Managers and Shopper Marketing Managers to ensure they develop the right growth strategies for their respective categories customers. /liliCoach them to improve performance support professional growth. /liliDrive a culture of performance, innovation, and cross-functional teamwork. /liliManage people managers within the team. /liliSupport cross-enterprise business planning calendar definition led by SIA, driving continual improvement and increasing cross-functional collaboration. /liliDevelop and maintain a solid category performance insights sharing approach, feeding the organization with relevant category and shopper trends market developments. /liliImplement a customer and shopper data governance model to leverage the added value of data to the max and elevate commercial opportunities into internal strategy and execution. /li /ulh3About you /h3ulliYou hold a Master's degree, preferably in Economics, Commercial Engineering, or related field. /liliYou have a very solid background in category management and shopper marketing, combined with relevant people management experience. /liliYou are passionate for driving business results striving for excellence. /liliYou master excellent communication and interpersonal skills, with the ability to build trust with internal external stakeholders. /liliYou are a strong people leader, with the ability to lead, coach, motivate and develop others. /li /ulpAt Danone, we guarantee that you can simply be yourself. We believe that it's up to you to define the way you work, to develop yourself, to progress. With us, you'll work in an exciting, complex and challenging environment. This is how you will create new opportunities! /ppJoin our movement for a more sustainable world. One Planet One Health BY YOU. /ppbYour next steps /b /ppIt’s simple – hit the “apply” button now. /ppIn order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. /ppGood luck, we can’t wait to meet you! /pp#LI-BE /ph3Job details /h3pDedicated to bringing health through food to as many people as possible, we are a leading global food beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. /p /p #J-18808-Ljbffr