At Sonaar, we're a VC-backed startup building the future of public procurement. Our mission? Make public tenders as fast, transparent and effective as any other B2B relationship.
With a team of 10-15 driven people and a fast-growing community of 100+ customers, we're on the edge of a strong growth phase in 2026. This isn't a corporate story — this is the moment to actually make a difference.
No heavy structures. No politics. Just speed, ownership and ambition 🚀
Do you want to build and lead a commercial team from the ground up ? Do you want to own the numbers, not just hit them? Do you want to become a reference voice in an entire sector? Then we should talk 👋
We're looking for an experienced Sales Lead to take the wheel of our commercial growth in Belgium.
🔥 WHAT YOU'LL DO
* Lead Sonaar's commercial development in Belgium and own the outcome
* Build, lead and coach a team of 4–5 highly motivated junior business developer — hire them, train them, grow them
* Stay hands-on: run the full sales process from A to Z (lead gen → closing) and guide your team through theirs
* Keep building the commercial engine as we scale. Continuously sharpen our sales playbook at every stage of the funnel — leveraging the full potential of AI to make it more efficient
* Contribute to our GTM strategy: pricing, positioning, and product direction
* Become a reference and a voice in Belgium's public procurement sector
💡 WHAT MAKES YOU THE PERFECT MATCH
* Previous experience (4/5 years) in B2B SaaS, in a startup or scale-up environment
* Full energy to bring a real growth dynamic into a team
* Feet on the ground, head in the stars — a do-er mentality, still very hands-on for your own deals but able to step back and see the bigger picture
* A fast learner, eager to have an impact from day 1
* You're excited by AI and modern sales tooling
* Bilingual French and Dutch
✨ WHAT WE OFFER
* Honestly? A dream job. There are all the foundations in place — but everything is still to be built. We are still at Day 1
* The rocket is taking off; it just needs a pilot
* A top team of young professionals fully committed to the project
* Flexible hours and locations — though we like seeing each other in person 3 days a week
* All the tools we can dream of to make your life easier
* A competitive salary
* A Stock Option Plan (SOP)
🎯 APPLY Send your CV to recruitment@sonaar.ai
Talk soon 🌟