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Freelance senior brand & marketing manager

Drogenbos
Indépendant
Michael Page International (Belgium)
Directeur marketing
Publiée le 4 juin
Description de l'offre

Ph3About Our Client /h3pOur client is a FMCG company. /ph3Job Description /h3olliStrategy Execution Commercial DeliveryulliExecute local commercial and marketing plans /liliTranslate global brand and segment strategies into blocally relevant execution plans /b /liliContribute to the development of growth plans using bconsumer insights, data, and market trends /b /liliMonitor performance and recommend bcorrective actions or opportunities for growth /b /liliEnsure timely, high-quality delivery of initiatives with strong attention to impact and results /li /ul /liliGo-to-Market Execution ActivationulliOwn the bend-to-end execution of marketing campaigns /b across all touchpoints (media, digital, in-store, shopper activation) /liliLead the rollout of campaigns ensuring bconsistency with global brand guidelines /b and strong local relevance /liliOversee and manage external agencies (creative, media, digital, PR) /liliEnsure excellence in execution across channels with a focus on bspeed, simplicity, and effectiveness /b /li /ul /liliConsumer Insight-Led MarketingulliLeverage consumer insights, data, and trends to bidentify opportunities and drive decision-making /b /liliMaintain strong curiosity and empathy toward consumers to anticipate evolving needs /liliTranslate insights into bcompelling innovation, communication, and activation ideas /b /liliContinuously test, learn, and improve marketing effectiveness /li /ul /liliBrand Portfolio ManagementulliSupport the execution of global brand strategies while bowning local brand activation when applicable /b /liliDrive innovation and renovation initiatives, ensuring successful local deployment /liliContribute to portfolio strategy by identifying bgrowth opportunities and optimization areas /b /liliDeliver 360° brand activation plans across the cluster /li /ul /liliCommercial In-Market ExcellenceulliPartner closely with Sales to ensure bstrong customer execution and in-store visibility /b /liliDevelop compelling commercial materials and presentations to support retailer engagement /liliOptimize bpricing, promotions, and channel strategies /b to drive performance /liliEnsure products meet both bconsumer expectations and commercial targets /b /li /ul /liliPerformance Tracking OptimizationulliMonitor and analyze key KPIs including campaign effectiveness, market share, ROI, and execution quality /liliEnsure befficient use of AP budgets /b with strong focus on return on investment /liliProvide structured feedback to global teams on performance and execution learnings /liliDrive continuous improvement through bdata-led decision-making /b /li /ul /liliCross-functional CollaborationulliAct as a central point of coordination across bMarketing, Sales, Supply Chain, Finance, and external partners /b /liliBuild strong relationships and alignment within a bmatrix organization /b /liliEnsure operational readiness for campaigns, launches, and activations /liliInfluence stakeholders to drive the cluster agenda and deliver business objectives /li /ul /li /olh3The Successful Applicant /h3ulliProven experience in bFMCG marketing (strategy and/or activation) /b /liliStrong expertise in bGo-to-Market, brand activation, and commercial execution /b /liliAbility to manage bcomplex projects and multiple stakeholders /b /liliExperience working in a bglobal/matrix organization /b /liliData-driven mindset with strong analytical and problem-solving skills /liliHands-on, pragmatic, and results-oriented approach /liliStrong collaboration, communication, and leadership skills /liliFluent in business English + French or Dutch /li /ulh3What's on Offer /h3pInteresting assignment. /p /p #J-18808-Ljbffr

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Accueil > Emploi > Emploi Marketing > Emploi Directeur marketing > Emploi Directeur marketing à Drogenbos > Freelance Senior Brand & Marketing Manager

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