ML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI.
As our Head of Marketing, you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business.
YOUR IMPACT
Strategy & Positioning (20%)
Define our value proposition and positioning together with the Head of Business Development:
Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets
Supportour Industry Directors in crystalizing the value propositionfor our focus industries
Testing out offers through well designed marketing campaigns before engaging in a full scale investment
Define our overall communication and channel strategy
Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements
Hands-on Execution (60-70%)
Work on our overall content strategy and setup SEO and GEO optimization
Execute multi-channel digital campaigns designed specifically for lead generation
Manage the social media calendar and run both internal and external events
Track! Use data to reallocate budget toward what actually converts
Define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco
Coordination & Ops (10-20%)
Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams, HR and delivery)
Direct agencies and freelancers
Handle press releases and media relations
Manage our annual marketing budget, look for ways to optimize and reallocate to most performing tactics
WHY YOU?
8+ years of experience in an all round marketing position where you were responsible for the overall strategy (positioning/GTM) and the hands on execution yourself
Mandatory in house experience in a local tech/SaaS/AI start-up or B2B enterprise environment
Comfortable with the tech lingo and the ambiguity fast changing environments bring
Master’s degree in Marketing, Business, Communication or a related field
Advanced analytical skills, you don't just report data, you use it to re-steer strategy
Expert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion
Professional fluency in English, Dutch is a big bonus
Ability to translate complex AIconcepts into attractive and crisp business value propositions
AI native, you use and experiment with different AI (marketing) toolings
WHY ML6?
Less talking, more doing. Join us and push the boundaries of AI.
Driving seat: Whether you want to grow further in your role or expand scope and responsibilities at one point, we shape the path together and provide support to accelerate your career in our fast evolving environment.
Take ownership from day one: We want you to act like a shareholder—so we make you one. We provide stock options, ensuring you truly share in our collective success.
Value driven innovation: Our work is guided by a commitment to Do Good and Excellence in Delivery. You’ll work on challenging, diverse projects where your passion for technology creates a real-world impact.
Transparent rewarding: We offer an attractive, optimized package (typically €50k – €80k gross/year incl 13,9m + benefits and bonuses in Ghent, €65-90k in Amsterdam). Your salary depends on your expertise and impact. This expertise will be translated to a level and scope group on our salary grid and will be defined during the hiring process. Check out our Reward Philosophy to read more.
Note that relocation outside Europe or freelance employment is not possible for this role today.
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