Event Experiences Marketing Manager - FIFA Fan Festival
Department: Commercial & Marketing
Employment Type: Fixed Term - Full Time
Location: Brazil
Description
FIFA27 is the Local FIFA Subsidiary in Brazil, working with FIFA HQ in Zurich and worldwide to deliver the biggest women's sporting event in the world, the FIFA Women’s World Cup 2027 (FWWC2027).
THE POSITION
The Event Experiences Marketing Manager supports and implements all strategic deliverables prescribed by the Experiential Marketing Manager in Zurich. Responsibilities include developing, supporting, and delivering innovative and best‑in‑class marketing deliverables and experiential activations. The core deliverable is leading the strategic and commercial development and positioning of the FIFA Fan Festival across Host Cities for the FIFA Women’s World Cup Brazil 2027, focusing on commercial, promotional, brand, entertainment, partner, and stakeholder integrations. Working closely with internal and external stakeholders, the manager shapes the narrative, drives partner and government integration, and develops innovative fan engagement in line with FIFA’s strategic objectives from a local perspective.
This role works in tandem with the Special Events team at FIFA27, who hold accountabilities for all operational elements of the FFF. However, on a day‑to‑day basis, the Strategy and Operations teams operate and are perceived as one unified team.
KEY RESPONSIBILITIES
* Support development and implementation of the FIFA Fan Festival commercial and strategic framework.
* Support communications and promotional planning across Host Cities.
* Liaise with commercial and media partners to support project alignment and approvals.
* Prepare workshop planning, presentations and strategic alignment sessions.
* Maintain SharePoint documentation and ensure excellent project document management.
* Lead local conversations and meetings, delivering detailed minutes and communications for reporting to Zurich.
* Support budget tracking, procurement processes and strategic documentation.
* Support local issue resolution and escalation processes, communicating key decisions, risks and dependencies.
* Support review of plans and materials to ensure alignment with FIFA commercial rights, partner obligations and clean site principles.
* Provide local market insights and stakeholder contexts for strategic decision making, planning and delivery.
* Support Host Cities throughout all strategy and commercial processes.
* Act as key point of contact for Host Cities and other local stakeholders.
* Coordinate requests, tracking, review and adaptation of Host City deliverables including promotional copy, brand assets, content inputs and local information.
* Review and adapt Host City content, copy and materials to ensure consistency with FIFA tone, messaging, objectives and standards.
* Develop understanding of FWWC27 brand manual and ensure Host City and stakeholder materials reviewed in line with brand requirements.
* Coordinate feedback, brand approvals and final sign‑off with relevant internal FIFA teams or communicate with FIFA Zurich when necessary.
* Support local Special Events team to ensure strategic, commercial, promotional and brand requirements understood and integrated into Host City planning and delivery.
* Support coordination of content capture.
* Deliver local reporting inputs and post‑event documentation for FIFA27 and Host Cities and stakeholders.
* Act as project manager for selected experiential marketing projects as required.
* Coordinate project planning, timelines, deliverables, stakeholder alignment and execution.
* Support RFP processes, agency evaluation, supplier onboarding and procurement when required.
* Manage day‑to‑day coordination with agencies and suppliers, ensuring clear briefs, timelines, feedback rounds and delivery expectations.
* Maintain all project documentation, trackers, meeting notes, action lists and approval records.
* Ensure projects delivered on time, within scope and in line with FIFA standards and identify, track and communicate key project risks, dependencies, decisions and escalation points.
* Support post‑project reporting, learnings and evaluation, including documentation of outcomes, performance and recommendations.
YOUR PROFILE
* 4+ years’ experience in marketing, event management or relevant client account management.
* Proven relevant experience in a similar position or another relevant role.
* Experience working in a multi‑national, multi‑cultural, and multi‑stakeholder environment.
* Appreciation and understanding of sport and its role in marketing, fan engagement and popular culture.
* University degree in a marketing discipline or business administration with relevant major (desired).
* Proficient in Office 365.
* Excellent knowledge of MS Teams, SharePoint/OneDrive, Monday.com.
* Flexible, adaptable, proactive, detail‑oriented and constantly striving for excellence.
* Multi‑tasker with excellent organisational skills and time/priority management.
* Excellent oral and written communication skills.
* Stress‑resilient and able to work to immovable deadlines.
* Excellent stakeholder and network management skills, with understanding of cultural nuances and communication needs for different stakeholders.
* Comprehensive understanding of entertainment, major events and fan entertainment.
* Diplomatic and comfortable handling conflicts in a positive and objective manner.
* Team player and adaptable with strong teamwork ability and willing to go the extra mile.
Requirements
* Fluent in English and Portuguese.
* Right to work in Brazil.
* Ability to relocate to Rio de Janeiro.
#J-18808-Ljbffr