The Blue Dog Bakery team is growing! This position is for a contract Marketing Manager. We are seeking an experienced CPG marketer with a proven track record of driving growth, who is ready to jump in and contribute to a growing, mid-sized brand. The ideal candidate will bring a positive attitude, new ideas, and suggestions to the team. The position will begin with a six-month contract, and a full-time offer may be extended after the successful completion of the contract term.
About Blue Dog Bakery
Blue Dog Bakery began in 1998 on a small houseboat in Seattle. The mission was simple: to provide natural, high-quality treats to dogs nationwide. Today, Blue Dog is a leading better-for-your-dog treat brand, and our products are available in over 40,000 stores across the US, including Walmart, Kroger, Albertsons, and Publix. Blue Dog is also a leading e-commerce brand with Chewy and Amazon. Our treats are baked in the USA with carefully selected, wholesome ingredients, and we never use artificial colors or flavors (or anything else we wouldn’t feed to our own dogs).
Essential Functions
Product Launch and Retailer Support
* Lead 360* marketing plans to support new product launches, distribution, and tentpole moments by leveraging a mix of digital and IRL tactics, managing and executing deliverables across internal and external teams to drive awareness and trial, and reporting insights and results regularly
* Lead brand content for e-commerce platforms, with an emphasis on Amazon, Chewy, and Walmart.com, working closely with agency partners to ensure all content is on brand, accurate, and optimized
* Lead retailer media strategy, with an emphasis on paid search and driving trial with new-to-brand pet parents at key brick-and-mortar retailers
Brand Marketing
* Lead social strategy and execution with a focus on Instagram, including owned content, community management, and influencer partnerships
* Create a Surprise & Delight program to build brand love and reward current BDB pet parents in small-but-meaningful ways
* Regularly measure performance and prepare internal reports, with an emphasis on optimization opportunities and insights
* Manage design agency and external partners in the creation of brand assets and marketing materials, including digital content, printed materials, and trade show assets, ensuring projects are delivered accurately, on time, and on brand
* Other responsibilities as assigned.
* Strong written and verbal communication skills, ability to process and express complex issues and ideas effectively
* Strong interpersonal skills, ability to establish and maintain collaborative, effective working relationships with internal and external stakeholders
* Ability to lead cross-functional teams and manage multiple projects and priorities simultaneously
* Ability to work both independently and as part of a team
* Ability to use data analytics to provide insights, build selling stories, and create effective marketing strategies
* Proficient in Microsoft Office (Word, Excel, and PowerPoint).
* Naturally curious and coachable
* A “whatever it takes” problem-solving mindset; Willingness to “figure it out” even when
* Comfortable with change, ambiguity, and a fast-paced work environment.
Education and Experience
* 5-7 years of CPG marketing experience required
* Proven record of driving growth through brand marketing initiatives, including lead roles in 360* marketing plans, organic and paid social media, content, and shopper marketing
* Strong copywriting skills, including on-pack messaging, website, and social media
* Strong creative direction skills, including experience acting as the primary point of contact for agency partners, and the ability to provide collaborative direction and feedback
* Candidates with experience in midsize CPG brands and/or emerging, high-growth, or better-for-you brands are strongly encouraged to apply
This job description is intended to describe the general nature and level of work being performed by the individual(s) assigned to this role. It is not intended to be an exhaustive list of all duties, responsibilities, or needed skills. The job description may change to meet the evolving needs of the organization.
The compensation range for this role is $6,000 - $7,000 per month. The compensation offered will be based on evaluation during the interview process and the candidate’s range and depth of experience.
Blue Dog Bakery is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation.
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