Overview
Schneider Electric is the sustainable company focusing on Meaning, Inclusion, and Empowerment. The Sustainability Business delivers strategic climate action solutions, including sustainability and ESG consulting, data/resource management, enterprise efficiency, renewable energy procurement, and supply chain decarbonization.
The Marketing Manager (individual contributor) is a skilled collaborator and leader who will plan and execute high-quality programs for North America as part of Schneider Electric Advisory Services (SEAS), specifically in the US and Canada. You will be a member of a global sustainability marketing team and collaborate with sales, client management, and operations to drive value-add activities across thought leadership, event management, lead generation, and sales enablement. This role is expected to actively leverage AI as a strategic and operational capability to increase marketing effectiveness and accelerate execution.
What will you do
* Strategic Market Understanding: Develop a deep understanding of regional market trends and regulations and how they influence marketing strategy. Leverage AI-driven market intelligence tools to identify emerging trends, customer behaviors, and competitive insights. Enable data-informed decision-making through predictive insights and scenario modeling.
* Strategic Marketing Approach: Collaborate on an innovative, customer-centric marketing plan aligned to the annual business plan. Optimize channel mix, targeting, and personalization across paid, owned, and earned media. Refine programs using AI-supported forecasting and performance modeling. Update plans quarterly to reflect evolving customer needs and AI-derived insights. Leverage marketing automation through Salesforce Marketing Cloud (SFMC) and data/analytics to map and optimize customer journey.
* Stakeholder Management & Communication: Maintain constant interaction with internal and external stakeholders. Ensure prompt alignment, timely communication, and execution of all marketing activity. Communicate marketing plan and results to commercial leadership and cross-functional leadership on a quarterly basis.
* Sales Enablement: Understand audience pain points and support consulting teams with effective tools. Develop sales materials (slideware, scripts, assets) using AI-assisted content generation and personalization. Enable teams with training on incorporating AI into client conversations and solution positioning.
* Customer Stories: Strategically leverage and amplify customer stories. Identify high-impact narratives, analyze engagement, and optimize content performance. Support event integration and storytelling amplification through content repurposing.
* Event Support: Support in-person events as a lead-generation channel to meet business objectives. This includes Schneider Electric-hosted and select third-party events where we are exhibitors/attendees or when we speak as subject matter experts.
* Content Creation: Concept and develop high-quality marketing assets across formats. Use AI tools to accelerate ideation, drafting, design assistance, and content variation at scale. Ensure all AI-assisted outputs align with brand standards and messaging accuracy. Experiment with emerging AI-driven formats (interactive content, dynamic personalization, etc.).
* Measurement and Insights: Apply a test-and-learn approach across marketing activity. Leverage AI to analyze performance data, uncover patterns, and recommend optimizations in real time. Use predictive analytics to inform campaign adjustments and investment decisions. Share insights proactively, combining human judgment with AI-driven recommendations.
What will make you successful
* A passionate, well-respected leader and collaborator with a go-get attitude.
* Creativity, initiative, and proactive management.
* Proven track record of translating business objectives into innovative programs.
* Curiosity and adaptability in leveraging emerging technologies, including AI, to improve outcomes.
* Strong communication, presentation and budget management skills.
* Ability to work with all levels of the organization and mentor junior staff.
* Open to change and committed to continuous improvement.
Requirements
* Track record of delivering value and innovation in marketing roles
* More than 4-5 years of experience in marketing
* Bachelor’s degree in Marketing or related field
* Experience and interest in energy, efficiency or sustainability industries strongly preferred
* Ability to drive GTM strategies, synthesize complex topics, create compelling value propositions and sales tools
* Comfort working in an AI-augmented environment, including prompt development, output validation, and iterative refinement
* Proficiency using Salesforce Marketing Cloud as a CRM tool and repository for engagement data
* Aptitude for graphic design is desirable but not required; ability to create effective assets for internal and external use
* Proficient in Microsoft 365 with advanced PowerPoint skills preferred
* Stakeholder management
* Excellent verbal, written and presentation skills in English
* Strong project management skills with experience using workflow platforms (e.g., Monday.com, Teams)
* Preferred Location: Queretaro or Celaya Guanajuato
* Able to work in a hybrid schedule (2 days at office)
EEO and Compliance
Schneider Electric is an Equal Opportunity Employer. We provide equal employment and advancement opportunities regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.
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